“…However, since the mid-2010s, the kkondae discourse started expanding to increasingly complex associations with class, generation, and information "structurally" linked to power under the consciousness of authority and a sense of rank. The association also includes the sub-part of exchange relations, and the intimacy between the parties sending and receiving messages concerning emotions at the "conscious" level, and the symbol of the process of content delivery (Ah, 2020;Kim, 2016Kim, , 2017Min, 2019). Moreover, studies specifically mentioning the term kkondae also began to arise during this time.…”