The Changing South Korean Marketplace:

Morris, Linda J.; Hallaq, John H.

doi:10.1300/j046v02n03_05

Cited by 4 publications

(4 citation statements)

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“…In comparing U.S. customers with Korean clients, they identified differences across the two cultures in terms of service expectations and perceptions. In the product domain, two notable studies are Morris and Hallaq (1994) and Hong and Yi (1992). Morris and Hallaq (1994) examined the COM effect on Korean consumer perceptions regarding products from Japan, Taiwan, the U.S. and Korea.…”

Section: Korean Consumers' Reactions To Foreign Productsmentioning

confidence: 99%

“…In the product domain, two notable studies are Morris and Hallaq (1994) and Hong and Yi (1992). Morris and Hallaq (1994) examined the COM effect on Korean consumer perceptions regarding products from Japan, Taiwan, the U.S. and Korea. They found that Korean respondents are fairly familiar with and have positive attitudes toward products made in the United States; the respondents consider American products to be more innovative than and nearly as reliable as Japanese products.…”

Section: Korean Consumers' Reactions To Foreign Productsmentioning

confidence: 99%

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The Korean versus American marketplace: Consumer reactions to foreign products

Ulgado

Lee

1998

Psychol. Mark.

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Section: Korean Consumers' Reactions To Foreign Productsmentioning

confidence: 99%

Section: Korean Consumers' Reactions To Foreign Productsmentioning

confidence: 99%

The Korean versus American marketplace: Consumer reactions to foreign products

Ulgado

Lee

1998

Psychol. Mark.

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“…Morris and Hallaq (1994) evaluated Korean perceptions of U.S. and Japanese products with those made in their own country. Most do not address the possibility of studying products in countries that hold different values.…”

Section: The Origin and Use Of Jeansmentioning

confidence: 99%

“…Most do not address the possibility of studying products in countries that hold different values. Morris and Hallaq (1994) evaluated Korean perceptions of U.S. and Japanese products with those made in their own country. Their study indicates that though Koreans may regard their own brand-name products as inferior to those of other countries, they still prefer domestic Korean products to those of other countries, with U.S. branded products second, and Japanese third.…”

Section: The Origin and Use Of Jeansmentioning

confidence: 99%

Global Products, Global Markets: Jeans in Korea and the United States

DeLong

LaBat

Nelson

et al. 2002

Clothing and Textiles Research Journal

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This cross-cultural study illustrates how products selected for their basic similarities are distinguished in use by cultural context. Jeans, a product manufactured in both South Korea and the United States, were selected as the research stimuli. Subjects were regular wearers of jeans, 32 of whom were from the United States and 34 from Korea. All were females between the ages of 18 and 24, and students at one of two large metropolitan universities in their respective countries. Participants responded to four brands of jeans similar in appearance: two were U.S. brands (Levi's and Gap) and two were Korean brands (GV2 and Bang Bang). Subjects' perceptions of the products were explored for similarities and differences in criteria for wear and purchase of jeans. Country of manufacture mattered less than country of origin, appearance and other factors related to use in a cultural context. For both groups, color, fit, tactile qualities and price also were important criteria in wearing and purchasing jeans. Though respondents used similar criteria in this cross-cultural comparison, differences in weighting of those criteria yielded significantly different results.

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