The Challenges of Developing an Indonesian Travel Corridor: Bintan Resorts in Singapore as a Study Case
Mirta Fera,
Ady Muzwardi*,
Dimas Oktavian
Abstract:Indonesia has the best international cross-border tourism called Bintan Resorts or better known as Lagoi. The emergence of Covid-19 made the tourism sector in Lagoi slumped. This condition makes Bintan Resorts and tenants, local governments, and the central government strive to revive Lagoi tourism through promotion by using a business diplomacy strategy through a travel bubble approach to attract Singaporean tourists as Lagoi's main target market. This research uses a qualitative method that shows the results… Show more
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