The categorization effect in hedonic contrast: Experts differ from novices

Rota, Lauren; Zellner, Debra A.

doi:10.3758/bf03194047

Cited by 29 publications

(37 citation statements)

References 12 publications

(22 reference statements)

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“…This is consistent with previous research that shows vanguard members to develop subtler, more fine-grained distinctions and more elaborate systems of categorization (Mervis and Rosch, 1981;Rota and Zellner, 2007). Vanguard members are also more likely to refer to categories when engaging with products (Mitchell and Dacin, 1996;Cowley and Mitchell, 2003).…”

Section: Convergence Of Meanings Through Vanguard Influence In Interasupporting

confidence: 80%

Emergence of Market Orders: Audience Interaction and Vanguard Influence

Koçak

Hannan

Hsu

2013

Organization Studies

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Citation for published item:uo kD ¤ yF nd rnnnD wF F nd rsuD qF @PHIRA 9imergene of mrket orders X udiene intertion nd vngurd in)ueneF9D yrgniztion studiesFD QS @SAF ppF UTSEUWHF Further information on publisher's website: httpXGGdxFdoiForgGIHFIIUUGHIUHVRHTIQSIIUSI Publisher's copyright statement: uo kD ¤ yF nd rnnnD wF F nd rsuD qF @PHIRA 9imergene of mrket orders X udiene intertion nd vngurd in)ueneF9D yrgniztion studiesFD QS @SAF ppF UTSEUWHF gopyright PHIQ he euthor@sAF eprinted y permission of eqi ulitionsF Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Emergence of Market Orders: Audience Interaction and Vanguard Influence AbstractResearch in the sociology of markets finds that shared meanings facilitate valuation and exchange by providing frameworks for perceiving and evaluating products and producers.Whereas studies of local sensemaking explain how meanings emerge in market interaction and macro sociological accounts explain how meanings embodied in conventions, structures, and institutions are used in markets, understanding of the links between these two levels of analyses remains underdeveloped. In this paper, we propose a theory of how engagement and influence at the micro level gives rise to conventional labels and categories. Our theory proposes three processes through which audiences in markets come to share meanings: i. through interaction among the audience, ii. through influence of vanguard audience members on lay audiences, and iii. through vanguard influence on authorities. We investigate some of the propositions on label use and category differentiation in 23 product categories on eBay.

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Section: Convergence Of Meanings Through Vanguard Influence In Interasupporting

confidence: 80%

Emergence of Market Orders: Audience Interaction and Vanguard Influence

Koçak

Hannan

Hsu

2013

Organization Studies

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“…This issue is not easily resolved a priori. For example, Rota and Zellner (2007) demonstrated that although novice participants showed contrast effects across different flower types, those with expertise in flowers placed the target and contextual stimuli (irises and orchids) into different categories and thereby showed no significant contrast.…”

Section: Methodsmentioning

confidence: 99%

Context effects on tempo and pleasantness judgments for Beatles songs

Rashotte

Wedell

2012

Atten Percept Psychophys

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Context effects on tempo and pleasantness judgments of different tempos were demonstrated in three experiments using Beatles songs. In Experiments 1 and 2, we explored how listening to versions of the same song that were played at different tempos affected tempo and pleasantness ratings. In both experiments, contrast effects were found on judgments of tempo, with target tempos rated faster when context tempos were slow than when they were fast. In both experiments, we also showed that the peak of the pleasantness rating function shifted toward the values of the context tempos, reflecting disordinal context effects on pleasantness relationships. Familiarity with the songs did not moderate these effects, and shifts in tempo ratings did not correlate with shifts in most pleasant target tempos when context was manipulated within subjects. In Experiment 3, we examined how manipulations of context tempos for one song affected judgments of the same song as compared with judgments of other more or less similar songs. For tempo ratings, contrast effects transferred to ratings of a similar song, but for pleasantness ratings, assimilative shifts of ideals were found only for the same song and not for similar songs. This pattern of results was supportive of independent bases for the two context effects.

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“…When positive context stimuli are presented before a set of more hedonically neutral test stimuli, both negative hedoni c contrast (Parker, Bascom, Rabinovitz, & Zellner, 2008;Rota & Zellner, 2007;Zellner, Rohm, Bassetti, & Parker, 2003) and a decrease in preference between test stimuli (i.e., hedonic condensation) occur (Zellner, Allen, Henley, & Parker, 2006;Zellner, Mattingly, & Parker, 2009). So negative hedonic contrast and hedonic condensation cooccur when good stimuli precede less good stimuli.…”

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confidence: 99%

Increased hedonic differences despite increases in hedonic range

Zellner

Jones

Morino

et al. 2010

Attention, Perception & Psychophysics

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Viewing hedonically negative paintings increased the hedonic ratings of subsequently viewed test paintings (positive hedonic contrast; Experiment 1) and also increased the degree of preference between the test paintings (Experiments 2 and 3). This result differs from the reduction in hedonic preference (hedonic condensation) that accompanies negative hedonic contrast. It also differs from the reduction in perceived differences that usually accompanies expansion of stimulus range and that is predicted by numerous theories.

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The categorization effect in hedonic contrast: Experts differ from novices

Cited by 29 publications

References 12 publications

Emergence of Market Orders: Audience Interaction and Vanguard Influence

Emergence of Market Orders: Audience Interaction and Vanguard Influence

Context effects on tempo and pleasantness judgments for Beatles songs

Increased hedonic differences despite increases in hedonic range

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