“…As long ago as 1940, Charles Gragg, a professor at the Harvard Business School, stated: 'Education in the professions should prepare students for action'. Gragg and his colleagues subsequently developed case teaching as a vehicle designed for achieving this goal (Barnes et al, 1994;Christensen, 1987Christensen, , 1991Garvin, 2003;Gragg, 1940;Romm and Mahler, 1991). Yet, despite the widespread use of case teaching, critics continue to allege a lack of efficacy in bridging theory and practice in management education programmes (Bennis and O'Toole, 2005;Bridges, 1977;Heskett, 2005;Milter and Stinson, 1995;Mintzberg, 2002;Pfeffer and Wong, 2004;Romme and Putzel, 2003).…”