The case analysis of douban site's community service based on Web2.0 Site

Abstract

As a typical representative of the Chinese web2.0 site, Douban site fully shows its own unique characteristics of community service: interest aggregation, the circles shape and prominent opinion leader. That is, Douban site's usercentered positioning reflects the kernel of the SNS website. At the same time, through case analysis among Douban site and relevant portal sites' reading channel and the comparison between Douban site and Renren site, the author digs out the hidden value of the Douban site itself and provides the reference information for the development of SNS websites.