The Carter persona: An empirical analysis of the rhetorical visions of campaign ‘76

Rarick, David L.; Duncan, Mary; Lee, David G.; Porter, Laurinda W.

doi:10.1080/00335637709383387

Cited by 37 publications

(11 citation statements)

References 8 publications

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“…Scenarios were chosen which referred directly to the father-daughter relationship. Additionally, the criteria of frequency and range came into play (see Rarick, Duncan, Lee, & Porter, 1977). Only those fantasy themes found at least three times in at least two sources were included.…”

Section: Relevant Father-daughter Studiesmentioning

confidence: 99%

Father‐daughter dramas: A Q‐investigation of rhetorical visions

Endres

1997

Journal of Applied Communication Research

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The relationship between a father and daughter strongly influences a daughter's sense of self and how she communicates with others. Bormann's Symbolic Convergence Theory (SCT) was used to conduct a fantasy theme analysis (FTA) of the academic and popular rhetoric produced by and about fathers and daughters. Four rhetorical visions were identified: the Knight in Shining Armor, the Buddy, the Authoritarian, and the Shadow, each composed of dramas regarding description of the father, activities and communication he engaged in with his daughter, and the results of their relationship. Additionally, nine non-vision dramas were identified. Images from the FTA were transferred to a Q-sort card deck, which was sorted by 45 adult daughters to assess their level of acceptance, rejection, or neutrality to the dramas. QUANAL analysis revealed four types from the population which closely corresponded to the rhetorical analysis: the Essential Companion, the Silent Intruder, the Loving Patriarch, and the Storyteller. Similarities and differences between the rhetorical images and the self-referent types from the subject pool are addressed, followed by theoretical, methodological, relational and practical implications.

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Section: Relevant Father-daughter Studiesmentioning

confidence: 99%

Father‐daughter dramas: A Q‐investigation of rhetorical visions

Endres

1997

Journal of Applied Communication Research

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“…These are just a few of the important theoretical questions that concern all popular culture critics, and such questions will receive richer and more persuasive answers if critics are assisted by audience research. Of course, audience research should not be pursued to the exclusion of textual analysis-arguably the most interesting and persuasive studies combine both (see, e.g., Rarick, Duncan, Lee, & Porter, 1977;Cohen, 1991;Press, 1991). Indeed, Sonia Livingstone argues that both may be seen as "complementary and mutually challenging, each provoking the other to face neglected problems" (1991, p. 288).…”

Section: Theoretical and Argumentative Rationale For Audience Researchmentioning

confidence: 99%

The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism

Stromer‐Galley

Schiappa

1998

Commun Theory

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We define "audience conjectures" as claims about specific effects on audiences or claims describing the determinate meaning of a text for audiences. We note that audience conjectures are being advanced by rhetorical critics of popular culture texts without adequate evidence. Our thesis is that if critics make claims concerning the determinate meanings of the text or the effects those texts have on audiences, then the critic should support such claims with audience research. The essay begins with a theoretical and argumentative rationale for audience research. Next we note that audience research is an underutilized resource in rhetorical criticism that engages popular culture texts. We offer a series of examples of essays containing audience conjectures and provide an extended case study contrasting the audience conjectures in a text-centered criticism with audience interpretations gathered through focus group interviews. We conclude by noting three theoretical implications of our argument; namely, that wording in scholarly writing matters, that the lines between social scientific and humanistic research should be blurred, and that audience research enhances the connections between rhetorical and cultural studies.

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“…It has been used to identify rhetorical dramas in political communication (Bormann, Koester and Bennett 1978;Cragen and Shields 1977;Rarick, Duncan, Lee and Porter 1977). However, as one of the attempts concedes (Rarick, Duncan, Lee and Porter 1977: 273): &dquo;... many of the scenarios and dramas of the campaign changed very quickly, sometimes daily.... We found that many of the themes which were salient very early in the campaign were no longer important in the latter stages of the campaign, and thus had to be disregarded in this study.&dquo; If common fantasies are fleeting, even changing &dquo;daily,&dquo; then the reliability and utility of this method are questionable. External reliability and utility both presuppose generalizability of findings.…”

Section: Shortcomings Of Alternative Viewsmentioning

confidence: 99%

The Mass Media and American Politics

Pfau

1989

Western Political Quarterly

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The Carter persona: An empirical analysis of the rhetorical visions of campaign ‘76

Cited by 37 publications

References 8 publications

Father‐daughter dramas: A Q‐investigation of rhetorical visions

Father‐daughter dramas: A Q‐investigation of rhetorical visions

The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism

The Mass Media and American Politics

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