The CAN-DO-IT Model: a Process for Developing and Refining Online Recruitment in HIV/AIDS and Sexual Health Research

Recruitment of US Adolescents and Young Adults (AYA) into Human Immunodeficiency Virus (HIV)–Related Behavioral Research Studies: A Scoping Review

“…Although survey data shows YouTube to be the most widely visited online platform, with 91% usage among 18-29 year olds [37], YouTube was not part of these online recruitment strategies. The proliferation of technology has allowed for implementation of online recruitment approaches, supporting the advancement of HIV/AIDS research; these strategies capitalize on use of existing platforms well-known and frequently visited by potential participants [38]. However, to date, there is little guidance on how to best implement these approaches in HIV/AIDS research [38].…”

“…The proliferation of technology has allowed for implementation of online recruitment approaches, supporting the advancement of HIV/AIDS research; these strategies capitalize on use of existing platforms well-known and frequently visited by potential participants [38]. However, to date, there is little guidance on how to best implement these approaches in HIV/AIDS research [38].…”

“I don’t see myself represented:” Strategies and considerations for engaging gay male Native Hawaiian and Other Pacific Islander teens in research and HIV prevention services

“… 31 , 40 Yet given the ever-changing social media landscape, reaching gay teens–particularly teens of color–is increasingly complex and costly, and requires engagement with the community of focus to inform the development of culturally responsive and compelling recruitment approaches. 41 .…”

“…Given the focus on recruitment of participants for eHealth research and health services, our qualitative interview guide and thematic analysis approach were informed by the CAN-DO-IT process model for developing and refining online recruitment in HIV and sexual health research. 41 The model reflects seven iterative steps: Conceptualize scope of recruitment campaign, Acquire necessary expertise, Navigate online platforms, Develop advertisements, Optimize recruitment-to-enrollment workflow, Implement advertising campaign, and Track performance of campaigns and respond accordingly. Given their importance across a wide range of health domains, a total lack of data from our focal population, and relevance to recruitment for research and service delivery, our study focused primarily on the A, N, and D steps of the process model.…”

“…A semi-structured interview guide was developed by the investigative team informed by the CAN-DO-IT model, 41 particularly the A, N, D steps given their importance of recruitment across a range of research and service delivery domains. In order to acquire expertise (“A) about the NHOPI gay teen male population, we asked recruitment-related questions detailed in Table I .…”