The Campbell Paradigm as a Conceptual Alternative to the Expectation of Hypocrisy in Contemporary Attitude Research

Kaiser, Florian G.; Byrka, Katarzyna

doi:10.1080/00224545.2014.959884

Cited by 42 publications

(43 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Specifically-and in line with ample previous evidence of green defaults effectively facilitating people's environmentally friendly behavior (e.g., Pichert & Katsikopoulos, 2008)-we expected a main effect of the default, such that green defaults result in more green choices (Hypothesis 2). Building on previous findings of environmental attitude controlling both environmentally friendly behavior generally (e.g., Kaiser & Byrka, 2015), as well as sustainable consumer choices specifically (e.g., Tanner & Wölfing Kast, 2003), we also expected a main effect of environmental attitude, with higher attitude levels resulting in more green choices…”

Section: Hypothesesmentioning

confidence: 92%

“…Likewise—and despite recurrent claims of an attitude‐behavior gap (see e.g., Kollmuss & Agyeman, )—previous research demonstrates the predictive power of environmental attitude, at least when people's attitude is assessed with validated and reliable measures (Kaiser & Byrka, ). Notwithstanding the importance of other personal factors such as goals, knowledge, and values (e.g., Lindenberg & Steg, ; see Gifford & Nilsson, , for an overview), a range of studies have shown that environmental attitude predicts pro‐environmental behavior generally (e.g., Kaiser, Byrka, & Hartig, ) and environmentally friendly consumer behavior specifically (e.g., Roberts & Bacon, ; Tanner & Wölfing Kast, ).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

How green defaults promote environmentally friendly decisions: Attitude‐conditional default acceptance but attitude‐unconditional effects on actual choices

Taube

Vetter

2019

J Applied Social Pyschol

View full text Add to dashboard Cite

Defaults (i.e., options that become effective without an active choice) have been found to be powerful tools to influence decision‐making in a range of behavioral domains. However, seemingly conflicting assumptions have been expressed regarding the interplay of defaults with individual attitudes. Whereas some expect attitude‐conditional effects (i.e., a statistical default‐by‐attitude interaction), others assume an attitude‐unconditional effectiveness of defaults (i.e., statistically additive effects). Integrating both assumptions, we argue that the interplay of defaults and attitudes depends on what is considered a default effect. Specifically, whereas default acceptance is likely to be attitude‐conditional, we predicted that defaults and attitudes would add up in explaining people's actual choices. We tested these hypotheses in an online shopping scenario presenting environmentally friendly or conventional default products to 231 participants. Participants’ environmental attitude was assessed with the General Ecological Behavior scale and actual product choices were identified if participants rejected a given default product. In line with our hypotheses, default acceptance was predicted by a default‐by‐attitude interaction. In contrast, actual environmentally friendly product choices were found to be an additive function of defaults and participants’ environmental attitude. From an applied perspective, our findings suggest that defaults can readily be applied even in attitude‐heterogeneous target populations. Concurrently, however, our findings also speak of the importance of people's attitudes for understanding individual decision‐making.

show abstract

Section: Hypothesesmentioning

confidence: 92%

Section: Introductionmentioning

confidence: 99%

How green defaults promote environmentally friendly decisions: Attitude‐conditional default acceptance but attitude‐unconditional effects on actual choices

Taube

Vetter

2019

J Applied Social Pyschol

View full text Add to dashboard Cite

show abstract

“…Attitude towards a given object is only person-dependent and reflects itself through a set of behaviours transitively ordered according to the level of difficulty (cost) to perform them: in practice, attitudes are measured by means of what people do, not of what they say. With such a Campbellian measure of attitudes, as explained by Kaiser and Byrka [125] (p. 26), "there is no room for hypocrisy": people put their general attitudes into specific attitude-relevant practices and differences in people's general attitudes can be derived from their attitude-relevant behaviour. Indeed, we can consider that a bike commuter shows a higher behavioural disposition to cycling than someone who states that (s)he is feeling good, feels loved and is encouraged by peers to use the bike.…”

Section: Discussionmentioning

confidence: 99%

Engaging in Pro-Environment Travel Behaviour Research from a Psycho-Social Perspective: A Review of Behavioural Variables and Theories

Pronello

Gaborieau

2018

Sustainability

View full text Add to dashboard Cite

This paper aims to review variables and behavioural theories originating from social and environmental psychology as applied to transport research, to better understand decision-making mechanisms, information processing and modal choice. The first section provides an overview of the main psycho-social variables which explain behaviour and, notably, pro-environment behaviour. The analysis shows the relations among variables, highlighting some potential cause-effect mechanism or, at least, the influence that such variables can have on behaviour. Furthermore, the strengths and weaknesses of using psycho-social variables to predict travel behaviour are discussed. Such analysis feeds the section related to the behavioural theories. These are reviewed with a focus on potential application to transport sector, showing the would-be added value of introducing a socio-psychological approach in the current vision, focused on stochastic models based on maximisation of personal utility. To this end, attention is paid to the data collection and analysis, basic for any models and even more challenging to collect when they deal with personal characteristics of individuals. Finally, the concept of attitude and intention is discussed, opening the doors between disciplines to overcome the attitude-behaviour gap.

show abstract

“…Davies et al, (2002) also contends that using attitude-behaviour as a justification for psychological and marketing theorizing ought to be discarded. From Campbell's perspective, the only causative factor to attitude-behaviour gap is the differential difficulties associated with such behaviour and hence regard it as a methodological rather than a theoretical challenge (Kaiser and Byrka, 2015).…”

Section: Campbell's Paradigm and Sustainable Purchase Behaviourmentioning

confidence: 99%

“…In our opinion, this represents a comprehensive research on sustainable food purchase behaviour because it eliminates social desirability bias (Drichoutis et al, 2016) and hypocrisy (Kaiser and Byrka, 2015). Hence, the first objective of the study is to draw on Campbell's paradigm to develop a sustainable product purchase behaviour model by conceptualising and measuring behavioural difficulties in terms of Past Purchase, Premium Pricing, and Product Availability and Product Variety barriers.…”

mentioning

confidence: 99%

Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market

Yamoah

Acquaye

2019

Journal of Cleaner Production

View full text Add to dashboard Cite

The remarkable progress made by the sustainable food industry as compared to the persistent small market share it holds, presents attitude-behaviour gap paradox which existing research is yet to address. The paper attempts to resolve this conundrum by addressing two key research objectives: Firstly, we draw on Campbell's paradigm to develop a sustainable product purchase behaviour model by conceptualising and measuring behavioural difficulties in terms of behavioural inhibitors/promoters, which includes Past Purchase, Premium Pricing, and Product Availability and Product Variety barriers. Further to this, we establish the exact role of purchase behavioural inhibitors/promoters from the point of view of Campbell's paradigm. This is achieved through analyses of actual behaviour data consisting of loyalty card data in the UK with a sample size of 1.8 million customers and supermarket shopper till receipt data in the UK. Evidence from the study established the existence of a sustainable product purchase inhibitor and promoter typology, which are critical to sustainable food purchase behaviour, but their degree of influence differ significantly. Our study subsequently, validates the Campbell's paradigm theory since we were able to establish using the actual purchase behaviour data that indeed, the purchase inhibitors are what causes the so-called gap between claimed purchase behaviour and actual purchase behaviour. The study further highlights theoretical and managerial implications of the findings.

show abstract

The Campbell Paradigm as a Conceptual Alternative to the Expectation of Hypocrisy in Contemporary Attitude Research

Cited by 42 publications

References 35 publications

How green defaults promote environmentally friendly decisions: Attitude‐conditional default acceptance but attitude‐unconditional effects on actual choices

How green defaults promote environmentally friendly decisions: Attitude‐conditional default acceptance but attitude‐unconditional effects on actual choices

Engaging in Pro-Environment Travel Behaviour Research from a Psycho-Social Perspective: A Review of Behavioural Variables and Theories

Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market

Contact Info

Product

Resources

About