The Campaign Strategy of 2019 Presidential and Vice-Presidential Elections on Social Media

Ulfa, Khalida; Purnomo, Eko Priyo; Kasiwi, Aulia Nur

doi:10.33019/society.v8i2.137

Cited by 8 publications

(6 citation statements)

References 14 publications

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“…Social media has changed the ways of the political campaign to win their candidates. The media has been prepared for disseminating the vision and mission of political candidates since social media has been a promising strategy campaign (Ulfa, Purnomo, & Kasiwi, 2020). Social networking sites like Twitter and Facebook are attractive to politicians.…”

Section: Political Campaign In Social Mediamentioning

confidence: 99%

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Subekti¹

2021

Proceedings of the 8th International Conference on Research in Behavioral and Social Sciences

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The Perindo Party and the Gelora Party are new participants in the political arena in Indonesia. Still, both can show their existence in the 2020 regional election. Therefore, this study aims to determine how the Perindo Party and the Gelora Party use Twitter as a tool for the 2020 regional election political campaign. This research method uses NVIVO 12 plus analyzing data with chart analysis, cluster analysis, and word cloud analysis. The data source for this research came from the Twitter accounts of the Perindo Party and the Gelora Party. The reason for choosing the Twitter social media accounts of the Perindo Party and the Gelora Party is because these parties are new participants in Indonesian politics who can show their existence in political contestation. The findings show that Perindo and Gelora parties use Twitter social media optimally for political campaigns in the 2020 regional head elections. The political campaign narrative of the Perindo Party and the Gelora Party on Twitter is related to the names of parties and political party actors. The Perindo Party is dominant in political campaign content such as party activities, party ideas, relations with the public, the issue of COVID-19, and the Party's vision and mission. On the other hand, the Gelora Party excels in the content of its Party's slogan campaign. The intensity of the Gelora Party's political campaign on Twitter is higher than that of the Perindo Party in 2020.

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Section: Political Campaign In Social Mediamentioning

confidence: 99%

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Subekti¹

2021

Proceedings of the 8th International Conference on Research in Behavioral and Social Sciences

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“…Elections are one of the conditions of a democratic country where citizens have the right to decide the leader, whether to maintain the regime or change the regime, to nominate their representative representatives at the state, regional, and district levels (Salahudin et al, 2020). The nature of good governance in the theory of democracy is the presence of a leader of integrity, openness, and integrity in all policies adopted (Ulfa et al, 2020). It is therefore very important to devise an electoral framework that takes people closer to their leaders not only once every five years, but a mechanism that is capable of sustaining and sticking leadership policies to people's needs.…”

Section: Literature Review Asymmetric Election and Political Decentrali-zationmentioning

confidence: 99%

Asymmetric Election: Political Decentralization As A Lesson Learnt From Indonesia 2019 Simultaneous Election Problems

Suryanto¹,

Nurdin²,

Saiyasopon

et al. 2021

JGP

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“…Susilawati, S.E and H. Ruswan YS, S.Sos are supported by 2 political parties with 8 seats. (Ulfa et al,2020).…”

Section: Introductionmentioning

confidence: 99%

Media and political campaigns for individual pairs of regional election winners in Rejang Lebong regency in 2020 during the Covid-19 pandemic

2022

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The 2020 elections were held for the first time during the COVID-19 pandemic, this also had an impact on campaign activities as it is known that during the pandemic all outdoor activities were limited. This study aims to find out what kind of campaigns were carried out and the media used by the winning individual pairs and their team in the 2020 Local Leaders Election of Rejang Lebong during pandemic. This study applied a qualitative method with a constructivism paradigm. The research subjects are individual pairs and supporting teams. Data collection technique is in the form of interviews and documentation. This research applied Nowak and Warneryd’s campaign model to explain this phenomenon. From the results of the study it can be concluded that the campaign is not much different from the previous Local Leaders Election but the use of social media is very important in the campaign during the pandemic because all activities are limited, therefore social media has an important role during the campaign period and the media used in the campaign, namely: social media such as Facebook, Whatsapp, and Instagram.

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The Campaign Strategy of 2019 Presidential and Vice-Presidential Elections on Social Media

Cited by 8 publications

References 14 publications

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Analysis Twitter’s as Tools a Political Campaigns for New Party during the 2020 Regional Head Election in Indonesia

Asymmetric Election: Political Decentralization As A Lesson Learnt From Indonesia 2019 Simultaneous Election Problems

Media and political campaigns for individual pairs of regional election winners in Rejang Lebong regency in 2020 during the Covid-19 pandemic

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