“…Employees, for example, are likely to be concerned about appropriating some of the economic profits their human capital helps to create (Morris, Alvarez, Barney, & Molloy, 2017), but may also have interests in personal health (Michel, 2011), work life quality (Lambert, 2000), internal and external pay equity (Buttner & Lowe, 2017), and employment stability (Failla, Melillo, & Reichstein, 2017). Customers generally want to purchase the highest-quality products at the lowest price possible (Gale & Rosenthal, 1994), but may also have concerns about exploiting child labor in developing countries (Eden, 2003), a firm's impact on global climate change (Wright & Nyberg, 2017), modern slavery (Crane, 2013;Phung & Crane, 2018), and rising economic and social inequality (Amis, Mair, & Munir, 2020;Bapuji, Husted, Lu, & Mir, 2018). The communities within which a firm operates will be interested in the employment opportunities and taxes that can be generated by a firm in their midst, but might also be alarmed by environmental pollution (Howard-Grenville, Buckle, Hoskins, & George, 2014), traffic congestion (Verhoef, 2010), and urban sprawl (Nechyba & Walsh, 2004).…”