The Bus Transportation Service Websites Quality Perception by Students in Greater Agadir: Exploratory Study.

Abstract

composition of time and effort factors (GROTENHUIS et al., 2007). All these considerations have led us to focus on the issue of perceived service quality of a website in the case of public transport and to question the effectiveness and key success factors of online transportation service. This article studies the perception of passengers with regard to the service's quality of the website of the bus service company (ALSA) in Greater Agadir (Morocco). This company provides mobility since 2010, among other services, for more than 29.000 students per day (in 2017). By adopting digital support (website), the company wants to be closer to its young customers' information needs and travel aspirations. Through an exploratory qualitative study, the goal of this work is to discover how the ALSA website meets the information availability expectations of the students of Ibn Zohr University. In order to accomplish this task, addressing and underlining the importance in the literature of information on the Internet for public transport is a must, to present the conceptual framework relating to the notion of electronic quality of service, its measuring scales as well as its dimensions. Then, the methodology adopted to analyze the students' comments on the quality of service of the website will be exposed to finally discuss the results of our investigation.

Peran CPV Sebagai Mediasi Pengaruh Kualitas Layanan Online Terhadap Keputusan Pembelian Zalora Di Kota Denpasar

“…Menurut (Zainab, 2019) menyatakan ada dua konsep penting yang membentuk nilai yang dirasakan pelanggan/customer perceived value (CPV). Pertama CPV adalah hasil dari persepsi konsumen pra-pembelian (harapan), evaluasi selama transaksi, dan pasca-pembelian (setelah digunakan).…”