The Building of Foshan Culture-oriented City Brand from the Perspective of "the Belt and Road Initiative"

Abstract

From the perspective of "the Belt and Road Initiative", the city brand building of Foshan is facing difficulties, such as the lack of cognition of city image, the cognitive breakdown of city image, and the convergence of city brand positioning. Based on the predicament and the construction strategy of Foshan culture-oriented city, this paper puts forward the relevant theories, paths and methods of brand building of Foshan culture-oriented city.