2019
DOI: 10.5539/ibr.v12n9p81
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The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case

Abstract: The phenomenon of Albergo Diffuso (AD) represents an important development in the competitiveness between destinations and concerns the way in which historical and cultural heritage is used. The concept of AD is a new and innovative meaning of tourism which promotes the sustainable future through the recovery of ancient towns and, in the same time, developes further ways to create entrepreneurship. The goal of this work consists of the economic valuation model and conceptual defining of brand valu… Show more

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Cited by 2 publications
(1 citation statement)
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References 37 publications
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“…It represents an example of how to build a business into the historical villages avoiding massive alteration of existing landscapes but enhancing what the communities have. This concept enables to add value to the business and communities whilst keeping the original landscape and environment 22 . Generally, it appears that desirable natural amenities have positive effects on property prices and communities as well 23 26 .…”
Section: Literature Reviewmentioning
confidence: 99%
“…It represents an example of how to build a business into the historical villages avoiding massive alteration of existing landscapes but enhancing what the communities have. This concept enables to add value to the business and communities whilst keeping the original landscape and environment 22 . Generally, it appears that desirable natural amenities have positive effects on property prices and communities as well 23 26 .…”
Section: Literature Reviewmentioning
confidence: 99%