The bottom-up mission process in professional service organizations: a case study

Abstract

The mission statement is recognized as a vital component to achieving long‐term success for organizations. What is the appropriate process for developing the mission statement? The bottom‐up mission process is described and advocated for the growing number of professional service organizations comprised of opinionated and highly trained individuals. A case study based on an educational organization is detailed and a flowchart is developed. Guidelines for a bottom‐up mission process for professional service organizations are developed for those organizations attempting to create their own bottom‐up mission.