The Book of World-Famous Music: Classical, Popular and Folk

Williams, Nyal; Fuld, James J.

doi:10.2307/895147

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Introduction To Music Types1

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2023

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“…According to the music history and research fields (Booth & Kuhn, 1990;Fuld, 2000), music types can be generally classified into three basic categories: western art music, folk music, and popular music (Booth & Kuhn, 1990;Fuld, 2000;Olson, 2008).…”

Section: Introduction To Music Typesmentioning

confidence: 99%

A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy

Chen

Li²,

Weng

et al. 2023

Sage Open

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The survey purposes are to preliminarily understand the current situation of atmospheric music broadcast in hot spring hotels and why these choices of music were made. We reviewed literatures regarding applied music and music types, and applied questionnaire, participant observation and unstructured interviews with hotel staff who broadcast music in the unique, famous and historic Guanzihling hot spring region of Taiwan. Results show that music is often broadcast in public areas, such as lobby and restaurants. On the contrary, there was no music broadcast in private areas, such as guest rooms and private thermal baths. Light music is the primary music choice. Music types is chosen without rules by staff who have no basic trainings in music. Possible marketing strategies for future studies include the staff trainings and construction of hotel’s own hot spring music database, and better marketing of hotel’s unique multi-sensory brand image through its distinctive and pleasant music.

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