Abstract:This article uses the theory of strategic narrative to study the way Brazil presented its conditional cash-transfer program Bolsa Família abroad. More specifically, it studies where and how that message was received under both Luiz Inácio Lula da Silva and Dilma Rousseff from 2003-2014. Previous academic work on the Bolsa Familia has not addressed how it fits within the larger Brazilian foreign policy strategy of the 21 st century to increase autonomy in its international relations, especially with developing … Show more
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