The Body Shop Case Analysis. The Challenges of Managing Business As Holistic Configuration

Korovkin, Vladimir

doi:10.2139/ssrn.3576017

Cited by 1 publication

(2 citation statements)

References 15 publications

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“…ingredients from local farmers [18][19][20]. In 1976, with the establishment of a British cosmetics and skincare company known as "The Body Shop," the founder Anita Roddick, tried her level best to create a positive impact on society and the environment through opposing animal testing, assisting fair trade practices, and incorporating ingredients from sustainable sources [21][22][23]. This is how these businesses helped to shape the influence of corporate citizenship by demonstrating that while being financially successful the businesses can take responsibility for their impact on society and the environment [7].…”

Section: Corporate Social Responsibility -A Global Perspectivementioning

confidence: 99%

“…This is how these businesses helped to shape the influence of corporate citizenship by demonstrating that while being financially successful the businesses can take responsibility for their impact on society and the environment [7]. Further, with the focus on climate change and the interconnection of environmental, social, and economic determinants, the timeline of 1990 and 2000 faced a significant shift in sustainability and creating shared value for all stakeholders, including communities, suppliers, employees, customers, and the environment [22]. The business strategy of Patagonia is one such example, which is a vocal advocate for environmental protection and has taken strong positions on issues, such as climate change and public lands.…”

Section: Corporate Social Responsibility -A Global Perspectivementioning

confidence: 99%

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Corporate Social Responsibility and Consumer Psychology: A Competitive Advantage

Tafseer Zahra,

Bibi,

Sikandar

et al. 2024

Corporate Social Responsibility - A Global Perspective [Working Title]

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In this post-COVID era, consumer presence is felt more than ever, especially in the corporate world. Consumers should embrace the more positive and distinctive identity of a company that engages in corporate social responsibility, which bound companies to focus more on their moral, ethical, and social obligations beyond their economic interests. Consumers are more likely to act favorably toward a company that has acted to benefit its customers as opposed to just delivering quality products. Recent research finds that CSR can reduce anger and negative word-of-mouth following service failures and increase behavioral loyalty along with a favorable attitude and intrinsic motivation to facilitate the brand. These findings suggest the role of company involvement (donating funds, providing/developing corporate capabilities), and their precise structure, such as cause-related marketing, corporate social marketing, corporate philanthropy, and socially responsible business practices, are required. In this chapter, we will try to understand the impact of CSR on consumer behavior. Also explore the science of consumerism by exploring the key areas of consumer psychology and its relationship with the perceived corporate value, trust, and commitment, which, in turn, results in an increase in satisfaction, loyalty, and consumer well-being.

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