2019
DOI: 10.1080/02634937.2019.1650718
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The body global and the body traditional: a digital ethnography of Instagram and nationalism in Kazakhstan and Russia

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Cited by 38 publications
(17 citation statements)
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“…This carries implications for the ways in which interpersonal communication is enacted and experienced. Kudaibrgenova (2019) discussed the role of polymedia in shaping diverse discourses, pointing out that social media often spreads information ahead of conventional media and is used to actively contribute to a myriad of messages and agendas. Polymediated communication is both a product and a process, where anyone can contribute and individuals can act as producers, consumers, audiences and critics.…”
Section: Polymediamentioning
confidence: 99%
“…This carries implications for the ways in which interpersonal communication is enacted and experienced. Kudaibrgenova (2019) discussed the role of polymedia in shaping diverse discourses, pointing out that social media often spreads information ahead of conventional media and is used to actively contribute to a myriad of messages and agendas. Polymediated communication is both a product and a process, where anyone can contribute and individuals can act as producers, consumers, audiences and critics.…”
Section: Polymediamentioning
confidence: 99%
“…Given that Kazakhstan was the only Central Asian republic where the titular nation did not constitute the majority of the population, discourses celebrated motherhood in a context where fertility rates were plummeting due to the difficult economic transition in the 1990s. Even though women around the world face pressure to conform to dominant heteronormative standards of femininity and purity, it becomes particularly acute in Kazakhstan given the nation-building process (Kudaibergenova 2019). Female bodies are subjected to scrutiny and critique and imposed conformity to local understanding of proper female behavior, defined as caring and modest.…”
Section: Islam and Family Dynamics In Contemporary Kazakhstanmentioning
confidence: 99%
“…5 The accessibility of various social media platforms has enabled Russian men to explore their gendered identities through the construction of online hopedfor selves (Bouvier 2018) and outside of the agendas of grassroots movements. For these alternative masculinities the visual representations of gendered identities are particularly important, and picture-and video-based platforms-Instagram, TikTok and YouTube-have become a primary digital space for expressing those alternative masculinities (Kudaibergenova 2019). For example, the October 2019 ratings of top-twenty Instagram accounts and TikTok bloggers showed that the number two position in the rating was taken by the blogger Sima (@alexmymymy; over 31.1 million followers in March 2020) with almost three million followers.…”
Section: Constructing Gender Onlinementioning
confidence: 99%
“…6 Young and bold, Sima experiments with camp visuality, representing a queer take on masculinity, for example, through the use of make-up and feminine clothes. 7 The popularity of bloggers like Sima is not a one-off success but rather a social media trend, with openly gay queer bloggers like Andrei Petrov attracting thousands of subscribers (in March 2020, Petrov's YouTube channel had 1.05 million subscribers). 8 Petrov, who identifies as a gay cisgender man and uses his channel primarily to offer advice on beauty products, make-up trends and fashion, positions himself not only as a beauty and lifestyle blogger but also as a spokesman for the LGBTQ communities.…”
Section: Constructing Gender Onlinementioning
confidence: 99%