The Bluetooth Enigma: Practicalities Impair Potential

Computers in Human Behavior

et al. 2016

Section: Development Of Conceptual Modelmentioning

confidence: 99%

Reformation of public service to meet citizens’ needs as customers: Evaluating SMS as an alternative service delivery channel

Shareef

Dwivedi

Computers in Human Behavior

et al. 2016

“…Liu and Li (2009) explored consumer intention toward mobile technology, but they covered only the utilitarian aspect (cognitive attitude). Unlike other studies, researchers such as Cockrill et al (2011) and Leek and Christodoulides (2009) were more inclined to examine the affective attitude toward the short messaging service (SMS) of the mobile phone; however, they did not consider the comprehensive pattern of mobile technology and behavioral trend of consumers. The study conducted by Moynihan et al (2010) addressed the overall behavioral aspects of consumers, but the study was narrowly focused only on the SMS of mobile phone-based service.…”

Section: Conceptual Framework and Hypothesis Developmentmentioning

confidence: 99%

Service delivery through mobile-government (mGov): Driving factors and cultural impacts

et al. 2014

Service delivery through mobile-government (mGov): Driving factors and cultural impacts. Information Systems Frontiers http://dx. AbstractThe mobile-Government (mGov) service system is conducted through an open network, and it is virtual. This service mode and pattern change inevitably necessitates a behavioral change in citizen attitudes and intentions. Nevertheless, this new pattern of service delivery through mGov has hardly been systematically investigated by any researchers. The objective of this current research is twofold. First, we attempt to reveal the sources of beliefs for developing intention toward the mGov (ITM) system. Then, as the second objective, we investigate cultural influence as the reason for a difference in consumer attitudes and intentions toward mGov. In this regard, the empirical study was conducted in Bangladesh and the USA, which have potential differences in the cultural traits listed by Hofstede. From our statistical analysis, we have identified the sources of beliefs for both Bangladeshi and USA consumers. We observed clear differences in sources of beliefs and their influence on attitudes leading to intention, which demonstrates support for our second objective which was designed to verify the cultural impacts on beliefattitude relations. We understand that these different sources of beliefs influence cognitive, affective, and connative attitudes toward mGov in different ways.

“…In Canada as a developed country, many consumers are not willing to accept unsolicited SMS containing advertisements due to privacy reasons; this has been supported by research on developed countries (Cockrill et al, 2011;Leek & Christodoulides, 2009). From cultural traits given by Hofstede (2001), consumers of these two countries exhibit profound differences.…”

Section: Sample Selectionmentioning

confidence: 95%

“…Consumers expect to get a hedonic benefit from the purchase process of online and virtual purchases, in addition to the utilitarian benefits of product and service itself (Cockrill, Goode, & White, 2011;Leek & Christodoulides, 2009). Mobile marketing researchers (Jamieson, 2012;Li, 2009;Lillie, 2012;McDonald & Dahlberg, 2010;Okazaki, 2008;Zegreanu, 2012) have conducted empirical studies extensively among consumers indifferent countries such as USA, China, South Korea, Canada, Bangladesh, South America, and Europe.…”

Section: Introductionmentioning

confidence: 98%

Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance

Shareef

Transnational Corporations Review

et al. 2016

This current study investigates a special effect of consumer behaviour -how store coupons, i.e. special discounts offered by retail stores, influence consumer behaviour. The scope of this research addresses the cross-cultural effect of consumer behavioural expectations by marketers. Based on a literature review and the theoretical basis of the Unified Theory of Acceptance and Use of Technology (UTAUT2) model, we propose an extended theoretical model to examine cross-cultural effects on the dependent variable of behavioural intention to accept store coupons sent through mobile phone short messaging services (SMS). The study was conducted using consumers in Canada and Bangladesh. The final model, developed through a statistical analysis conducted by LISREL, identified that culture has a potential impact on consumer behaviour in this specific response-stimulus model. It also recognized that any specific consumer phenomenon, such as consumer acceptance of mobile phone-based promotional marketing through SMS, cannot be completely captured by the UTAUT2 model.