The Black Consumer Response to Black Business*

Spratlen, Thaddeus H.

doi:10.1007/bf03040624

Cited by 3 publications

(2 citation statements)

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“…Might racial identity be a more useful predictor of buying Black? Spratlen (1973, p. 99) alludes to the potential for stronger racial identification to drive patronage of Black‐owned businesses with his assertion that “A minor, but potentially useful aspect of strategy involves fostering group and community identity with black business.” Yet, future research is needed to test this assertion.…”

Section: Opportunities For Future Researchmentioning

confidence: 99%

The significance and meaning of racial identity in consumer research: A review and call for research

Wooten

Rank‐Christman

2021

Consumer Psychology Review

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This article uses the Multidimensional Model of Racial Identity (MMRI) as a framework to broaden the current understanding of racial identity, structure our review of consumer psychological research on racial identity, and identify future research opportunities, thereby answering calls for efforts to foreground the perspectives of Black consumers and present frameworks that advance understanding of Black consumers. Building on the conceptualization of racial identity involving both the significance and meaning that individuals attribute to their membership within the Black racial group, we note that prior consumer psychological research has focused on the former while ignoring the latter. We identify opportunities to leverage aspects of the MMRI in future research on marketplace discrimination, marketplace stigma, and support for minority‐owned businesses. We also highlight opportunities to better understand the impact of the meaning of racial identity.

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Section: Opportunities For Future Researchmentioning

confidence: 99%

The significance and meaning of racial identity in consumer research: A review and call for research

Wooten

Rank‐Christman

2021

Consumer Psychology Review

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show abstract

“…He demonstrated this as an important early contributor to this journal. He authored insightful articles herein on relevant topics, including the content and character of the literature on ghetto economic development (1971), the black consumer's response to black business (1973b), and the record and rhetoric of black economic progress (1974b). Among his eight publications in the Review of Black Political Economy are three book reviews and five research articles.…”

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confidence: 99%