The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic

Majerová, Jana; Křižanová, Anna

doi:10.1007/978-3-030-47380-8_5

Cited by 2 publications

(2 citation statements)

References 33 publications

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“…Použitím demografických charakteristík vznikajú skupiny, ktoré sa uvádzajú ako Subkultúry -tie sú segmentom kultúry odlišné svojou charakteristikou od zvyšku kultúry [6,9,10]. Vo vnútri subkultúry môžeme pozorovať spoločné vzorce správania.…”

Section: Teoretické Východiskáunclassified

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Identifikácia pozitív a negatív systémov zásobovania teplom

Garbier¹,

Čorejová²

2022

PTEO

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At present, the economy of individual EU countries, including Slovakia, is significantly affected by changes in the energy resources market. Customers in network markets are feeling the effects of rapidly changing and rising energy prices, and they have questions about securing the required amount of energy and the technological possibilities of supplying it. The aim of the paper is to identify the positive and negative aspects of systems focused on the heating supply with emphasis on the customer's perspective.

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Section: Teoretické Východiskáunclassified

“…Použitý systém dokáže poskytnúť klientom detailné informácie o danej oblasti a štruktúre obyvateľstva. Spotrebiteľský vplyv skupiny možno rozdeliť na [6,7,10]:…”

Section: Teoretické Východiskáunclassified

Identifikácia pozitív a negatív systémov zásobovania teplom

Garbier¹,

Čorejová²

2022

PTEO

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Survey of Consumer Behaviour in Selected International Catering Establishments in Czechia

Kajzar,

Mura

2023

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Conducting research in the field of consumer purchasing behaviour gained an attention during the period of the COVID-19 pandemic. The authors of this study decided to focus their attention on selected factors influencing tourism. Since consumer purchasing behaviour is a broad topic, only selected factors that influence tourism demand are addressed. The expected research result is an insight into consumer behaviour in selected international catering establishments in Czechia. Moreover, at a time when the COVID pandemic is slowly fading, purchasing behaviour is becoming increasingly important. The aim of this contribution was to find the factors that most influence the choice of selected tourism facilities in Czechia. Among the key factors that influence the choice of international catering establishments in the Czech Republic, the majority of customers consider the atmosphere of the establishment, the opinion of friends, the right choice of music, and the location of the restaurant as the most important based on their preferences. A more detailed analysis of the survey results revealed that more than one-third of men consider the ability to pay by card to be an important factor that influences their choice of international catering establishments and the right choice of music is moderately important for most respondents in terms of their education. The exceptions to this are respondents with a university diploma who mention the factor of the right choice of music for selecting international catering establishments as the most important.

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The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic

Cited by 2 publications

References 33 publications

Identifikácia pozitív a negatív systémov zásobovania teplom

Identifikácia pozitív a negatív systémov zásobovania teplom

Survey of Consumer Behaviour in Selected International Catering Establishments in Czechia

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