Abstract:The process of constructing the image of Klement Gottwald on the basis of materials presented in the newspaper Rudé parvo on the occasion of the birthday of the leader of the Communist Party of Czechoslovakia is analysed in the article. The mechanisms of formation of the personality cult, which were used by party functionaries and newspaper journalists, are shown. The role of language and its use in creating the image of Klement Gottwald, the chairman of the Communist Party of Czechoslovakia, in the minds of c… Show more
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