The Birth of an Advocacy Group

Clark, Naeemah

doi:10.1080/00947679.2004.12062647

Cited by 4 publications

(1 citation statement)

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“…ACT made headlines in 1969 when it staged pickets outside of CBS affiliates in Boston to pressure the station to devote more time to educational programming. ACT also brought attention to the issue of excessive advertising directed at children; public debate over advertising to children would continue throughout the decade, and culminate with the FTC's rulemaking announcement in 1978 (Clark, , ). By 1978, ACT had been active in advocacy for a decade and had a formidable presence.…”

Section: Advertising To Children and Its Controversiesmentioning

confidence: 99%

From Gray Panther to National Nanny: The Kidvid Crusade and the Eclipse of the U.S. Federal Trade Commission, 1977-1980

Niesen

2015

Communication, Culture & Critique

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This article chronicles the FTC's proposal to significantly limit children's advertising in 1977, a controversial episode for advertisers and corporate America alike that has come to be known as the "kidvid crusade." As a comprehensive political economic analysis, this article relies on dozens of trade press articles, archival sources, government documents, and oral histories. In 1978, the U.S. Congress launched a retaliatory attack on the FTC; failing to renew the FTC's funding, it shut down the agency for the first and only time in U.S. history. The kidvid crusade is a lens through which to understand the broader political and economic shift toward neoliberalism in the coming years and, indeed, portended the rise of deregulation and new forms of corporate public relations in the political sphere.

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Section: Advertising To Children and Its Controversiesmentioning

confidence: 99%