“…Also in regard to men's lifestyle magazines Paul Crawshaw argues that they construct a male 'subject who is interested in managing their own health and engaging in an ongoing body project' thus shifting the responsibility for health from health care institutions to the individual (Crawshaw, 2007(Crawshaw, , p. 1616. In a more recent contribution to the discussion of biopolitics and masculinity, Steve Garlick also points to the centrality of male bodies for the workings of biopolitical governance (Garlick, 2014(Garlick, , 2019. Harriet Gray shows how biopolitical forms of governance converge with state militarism in trauma management programs for soldiers (Gray, 2015), and, in my own work on men, masculinities, and reproductive technologies, I have suggested to think of the subjectivation of men into biopolitical regimes of governance in terms of the enticement of gender, that is, enjoyable and enticing forms of gender normativity that bind men to the objectives of biomedical reasoning and biopolitical responsibility (Mohr, 2018).…”