A modified version of the Ginzburg-Landau equation is introduced which accounts for asymmetric couplings between neighbors sites on a one-dimensional lattice, with periodic boundary conditions. The drift term which reflects the imposed microscopic asymmetry seeds a generalized class of instabilities, reminiscent of the Benjamin-Feir type. The uniformly synchronized solution is spontaneously destabilized outside the region of parameters classically associated to the Benjamin-Feir instability, upon injection of a non homogeneous perturbation. The ensuing patterns can be of the traveling wave type or display a patchy, colorful mosaic for the modulus of the complex oscillators amplitude.PACS numbers: 05.45. Xt, 82.40.Ck, 89.75.Kd The spontaneous ability of spatially extended systems to self-organize in space and time is proverbial and has been raised to paradigm in modern science [1,2]. Collective behaviors are widespread in nature and mirror, at the macroscopic level, the microscopic interactions at play among elementary constituents. Convection instabilities in fluid dynamics, weak turbulences and defects are representative examples that emblematize the remarkable capacity of assorted physical systems to yield coherent dynamics [3]. Rhythms production and the brain functions are prototypical illustrations drawn from biology [4,5], insect swarms and fish schools refer instead to ecological applications [6]. The degree of instinctive and unsupervised coordination which instigates the bottom-up cascade towards self-regulated patterns is however universal and, as such, has been invoked in many other fields [7][8][9][10], ranging from chemistry [11,12] to economy, via technology [13]. Instabilities triggered by random fluctuations are often patterns precursors. The imposed perturbation shakes e.g. an homogeneous equilibrium, seeding a resonant amplification mechanism that eventually materializes in magnificent patchy motifs, characterized by a vast gallery of shapes and geometries. Exploring possible routes to pattern formation, and unraveling novel avenues to symmetry breaking instability, is hence a challenge of both fundamental and applied importance.In the so-called modulational instability deviations from a periodic waveform are reinforced by nonlinearity, leading to spectral-sidebands and the breakup of the waveform into a train of pulses [14,15]. The phenomenon was first conceptualized for periodic surface gravity waves (Stokes waves) on deep water by Benjamin and Feir, in 1967 [16], and for this reason is customarily referred to as the Benjamin-Feir (BF) instability. The BF instability has been later on discussed [17,18] in the context of the Complex Ginzburg Landau equation (CGLE), a quintessential model for non linear physics, whose applications range from superconductivity, superfluidity and Bose-Einstein condensation to liquid crystals and strings in field theory [19]. In this Letter, we will revisit the BF instability in the framework of the CGLE, modified with the inclusion of a drift term. This latte...