“…A straightforward choice for marketers is to use package design elements that explicitly communicate healthfulness, such as nutrition labels, health claims, and nutritional claims. Earlier literature investigates the impact that such explicit package design elements have on caloric estimation (Chandon & Wansink, ), health‐related inferences (Ford, Hastak, Mitra, & Ringold, ; Garretson & Burton, ; Kozup, Creyer, & Burton, ; Lähteenmäki, ; Roe, Levy, & Derby, ), consumption guilt (Mohr, Lichtenstein, & Janiszewski, ), food choice (Aschemann‐Witzel, Maroscheck, & Hamm, ; Mohr et al, ; Van Kleef, van Trijp, & Luning, ), and consumption (Belei, Geyskens, Goukens, Ramanathan, & Lemmink, ; Chandon & Wansink, ; Mohr et al, ). The consensus that stems from these studies is that explicit package design elements influence perceived product healthfulness, as well as food choice and consumption.…”