The benefits of using reduced item variable scales in marketing segmentation

Taylor-West, Paul; Saker, James M.; Champion, Donna

doi:10.1080/13527266.2012.723026

Cited by 2 publications

(1 citation statement)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The choice between the two newly developed short-form RAC-Q instruments offer some flexibility in choosing the item content of the questionnaire administered. This is important as, while many studies to date have concluded that using short questionnaires can improve response rates, 33 , 34 evidence also exists indicating that the length of questionnaire does not always impact on response rates or data quality. 35 The rationale for administering a questionnaire should therefore always be based on content over length.…”

Section: Discussionmentioning

confidence: 99%

The Relational Aspects of Care Questionnaire: item reduction and scoring using inpatient and accident and emergency data in England

Kelly

Sizmur

Käsbauer

et al. 2018

PROM

View full text Add to dashboard Cite

PurposeThe Relational Aspects of Care Questionnaire (RAC-Q) is an electronic instrument which has been developed to assess staff’s interactions with patients when delivering relational care to inpatients and those accessing accident and emergency (A&E) services. The aim of this study was to reduce the number of questionnaire items and explore scoring methods for “not applicable” response options.Patients and methodsParticipants (n=3928) were inpatients or A&E attendees across six participating hospital trusts in England during 2015–2016. The instrument, consisting of 20 questionnaire items, was administered by trained hospital volunteers over a period of 10 months. Items were subjected to exploratory factor analysis to confirm unidimensionality, and the number of items was reduced using a range of a priori psychometric criteria. Two alternative approaches to scoring were undertaken, one treated “not applicable” responses as missing data, while the second adopted a problem score approach where “not applicable” was considered “no problem with care.”ResultsTwo short-form RAC-Qs with alternative scoring options were identified. The first (the RAC-Q-12) contained 12 items, while the second scoring option (the RAC-Q-14) contained 14 items. Scores from both short forms correlated highly with the full 20-item parent form score (RAC-Q-12, r=0.93 and RAC-Q-14, f=0.92), displayed high internal consistency (Cronbach’s α: RAC-Q-12=0.92 and RAC-Q-14=0.89) and had high levels of agreement (intraclass correlation coefficient [ICC]=0.97 for both scales).ConclusionThe RAC-Q is designed to offer near-real-time feedback on staff’s interactions with patients when delivering relational care. The new short-form RAC-Qs and their respective method of scoring are reflective of scores derived using the full 20-item parent form. The new short-form RAC-Qs may be incorporated into inpatient surveys to enable the comparison of ward or hospital performance. Using either the RAC-Q-12 or the RAC-Q-14 offers a method to reduce missing data and response fatigue.

show abstract

Section: Discussionmentioning

confidence: 99%

The Relational Aspects of Care Questionnaire: item reduction and scoring using inpatient and accident and emergency data in England

Kelly

Sizmur

Käsbauer

et al. 2018

PROM

View full text Add to dashboard Cite

show abstract

Market segmentation strategies for complex automotive products

Taylor-West

Saker

Champion

2018

Journal of Strategic Marketing

Self Cite

View full text Add to dashboard Cite

With the advent of 'big data' the purpose of this empirical study was to take the opportunity to rethink conventional market segmentation strategies. This is particularly relevant for the automotive industry which is going through a period of rapid change with advanced technologies such as electric powered and autonomous vehicles, creating increased concerns as to how this complexity is communicated effectively. A mixed methods approach was utilised to collect data from multiple sources, incorporating in-depth discussion groups, semi-structured interviews, an online survey and data collection of communication processes through the attendance of new car product launches. The results suggest that marketing departments should rethink their data capture methods to collect more relevant consumer information, not the contemporary trend of needs, attitude and motivation variables that are difficult to identify and collect, but basic information on their level of familiarity with products through previous experience and exposure. The basic dimensions identified are characterised by a consumer's expertise, involvement and familiarity with a product. The findings are synthesised into a theoretical framework to define differing levels of product complexity, which would enable manufacturers to provide more closely defined market segmentation strategies when communicating new product information.

show abstract

The benefits of using reduced item variable scales in marketing segmentation

Cited by 2 publications

References 12 publications

The Relational Aspects of Care Questionnaire: item reduction and scoring using inpatient and accident and emergency data in England

The Relational Aspects of Care Questionnaire: item reduction and scoring using inpatient and accident and emergency data in England

Market segmentation strategies for complex automotive products

Contact Info

Product

Resources

About