“…Discourse and frame theories tend to explain how phenomena are initiated or how discourse is used to frame issues (Nossiff, ; Snow, Rochford, Worden, & Benford, ) rather than examining the impact of ideology on society and policy in general. Essentially, both theories focus on tangible cases and tend to serve “as tools for or elements of ideological or interest group struggles” (Grafton & Permaloff, , p. 203), leaving out wider ideological debates (Alba, ; Bergeron, ; Coles, ; Jacoby, ). According to Jost et al.…”