The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2p Market
Hengyun Li,
Danting Cai,
Gang Li
et al.
Abstract:The online P2P accommodation market, including Airbnb, encourages accommodation hosts to upload profile photos. However, the inclusion of a profile photo may carry consequences such as appearance discrimination. Using secondary Airbnb data from Beijing, China, this study investigates the presence of the “beauty premium” in the relatively low-priced accommodation market and examines the extent to which consumers discriminate based on hosts’ facial appearance from a supply perspective. Three experiments were con… Show more
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