The battlefield for 1992: Product strength and geographic coverage

Gogel, Robert; Larréché, Jean-Claude

doi:10.1016/0263-2373(89)90049-2

Cited by 24 publications

(10 citation statements)

References 9 publications

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“…The CPM (Competitive Posture Matrix) is sometimes used to clearly compare the positions of rivals and themselves. CPM was first used in 1989 (Gogel and Larreche, 1989) as an analytical tool for the development of marketing strategies, but can be applied in a variety of competitive situations.…”

Section: Analysis Of the Competitionmentioning

confidence: 99%

Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

Liu

Oppenheim

2006

Information Development

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Section: Analysis Of the Competitionmentioning

confidence: 99%

Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

Liu

Oppenheim

2006

Information Development

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“…The strength of the firm's position in each market can be assessed on the basis of the firm's market share of a product category in each country or the average market share occupied by its top four brands in a product market (Gogel and Larreche 1989). In many product markets, establishing strong brands is key to developing a strong market position.…”

Section: Gaining a Configural Advantage In International Marketsmentioning

confidence: 99%

Configural Advantage in Global Markets

Craig

Douglas

2000

Journal of International Marketing

127

106

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Achieving a sustainable competitive advantage in global markets depends on the geographic scope and diversity of the firm's operations and their interlinkage, as well as on the extent of market integration and interdependence. The spatial configuration of the firm's assets, capabilities, and resources and the ability to manage and use these resources effectively are crucial elements of the firm's global strategy. The authors examine the nature of a firm's configural advantage in global markets in terms of its key components, capabilities, and management issues.

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“…The influence and operation of the large firms provides the theme which links the sections. Current reviews of the retail environment have become dominated by evaluations of the importance, or otherwise, of the establishment of the Single European Market in 1992 (Nelson, 1989;Sharman, 1989;Dawson, 1989;NY98;Gogel and Larrch, 1989;Management Horizons, 1989). The range of conclusions from these studies is broad.…”

Section: University Of Stirlingmentioning

confidence: 99%

Review of Retailing

Dawson

1989

Marketing Intelligence &Amp; Planning

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The battlefield for 1992: Product strength and geographic coverage

Cited by 24 publications

References 9 publications

Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

Configural Advantage in Global Markets

Review of Retailing

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