The Basis for a Constructive Relationship Between Management Consultants and Clients (Smes)

Costa, Renato Lopes Da; Dias, Álvaro; Pereira, Leandro; António, Nelson; Miguel, Maria Isabel

doi:10.3846/btp.2020.11872

Cited by 7 publications

(9 citation statements)

References 24 publications

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“…Authors with publication count of 3-5 were published in in the range of 2019-2023 years and are not yet cited more than 10 times each [1], [18]. Most cited publications are from authors M.T.…”

Section: A Descriptive Statisticsmentioning

confidence: 99%

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Literature Review on Management Consulting Collaboration With Companies While Crafting Strategy

Aksjonenko,

Rutitis

2024

ETR

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The literature review aims to explore how companies collaborate with management consulting service providers. Also, the review identifies collaboration impact on company’s strategy and encompasses relevant theories and research results performed and developed in the field of management consulting, strategy and its development over decades as a supportive service for companies.; Literature review results are obtained with qualitative methods - by exploring insight from diverse selection of works covering management consulting and competitive strategy. Insights are analyzed by revealing patterns of how management consulting providers use their expertise to help their clients - various size companies in their path to craft the strategy or solve business related problems. Also, how management consulting firms identify their strategy-as-practice niche and create perception of value creation ability for clients. ; Research results indicate a connection between management consulting services and strategy as a service and practice and need for external knowledge and experience-based expertise. Findings indicate that for small and medium-sized companies it is often hard to craft and implement a competitive strategy with limited resources and inner management solution generating and executing capacity. Struggles that companies will face on the transformative path are decision taking in solving problems, change of a business model and setting up overall strategic direction and goals.; Research limitations relate to companies that experience struggle of how to craft strategies in collaboration with management consulting services that are provided by professionals that work with various size companies and industries.; The value of this paper is a literature review that covers up-to-date knowledge of what is known and what should be more deeply explored. Review includes the indication and collaboration opportunity direction of how to create a competitive strategy for various and especially small and medium-sized enterprises in modern business world. Paper can be used further for creating a theoretical model of how and when to efficiently use the management consulting services globally and is their actual impact. ;

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Section: A Descriptive Statisticsmentioning

confidence: 99%

“…Over decades in 20 th and 21 st centuries Management Consulting (MC in further) services and consultants were and still are one of the most powerful tools across multiple economic sectors [1] - [2] but there is lack of research performed on collaboration issues while crafting the strategy [3] - [4].…”

Section: Introductionmentioning

confidence: 99%

Literature Review on Management Consulting Collaboration With Companies While Crafting Strategy

Aksjonenko,

Rutitis

2024

ETR

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“…(2) brand equity; (3) sustainable production, distribution, and trade; (4) transparency of criteria in selection of key suppliers; (5) satisfaction of all stakeholders; (6) suitable distribution channels; (7) trust in the customer relationship; (8) privacy/security of customer data; (9) legal revenue sources; (10) balanced cost structure; (11) smart retail marketing mix; and (12) consistency in channels and platforms of promotion/sales/payment. The basis of this proposed definition consists of a summary amalgam of boundaries, issues, trends, and assumptions derived from the gaps that the proposed model fills out.…”

Section: Ethical Marketing-a New Definitionmentioning

confidence: 99%

“…In fact, business ethics has a strong impact and role in companies' behaviour and decisions underlying their marketing campaigns [9]. As Robertson, Voegtlin, and Maak [10] and da Costa et al [11] stated, in recent years, ethics in companies have naturally increased worldwide through conferences, forums, and congress, leading the promotion of ethical practices, models, and studies in this subject. From another perspective, de Bakker, Rasche, and Ponte [12] attested that it is truly essential to approach business ethics in company marketing campaigns with the purpose of understanding how the ethics dimensions relate to types of marketing campaigns and the extent to which they influence company performance levels (e.g., return).…”

Section: Introductionmentioning

confidence: 99%

Ethical Marketing Model for Luxury Hotel Chains: Development and Validation of a Performance Evaluation Tool

Santos

Almeida

2022

Sustainability

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The aim of this study is to develop a new performance evaluation tool that is stringently applied to the hotel chains, considering the associated ethical marketing dimensions to measure its proper strategic, tactical, and operational role and impact within hospitality marketing management plans, campaigns, and strategies implemented. A Delphi technique was conducted as the selected research qualitative method, comprising three rounds. A total of 23 panel participants, such as directors and managers of marketing, e-commerce, sales, and branding, completed all three rounds. Two major areas of ethical marketing, internal and external, both divided into five dimensions, each with underlying items, were found to comprise the ethical marketing model for luxury hotel chains: (1) internal area of marketing (with five dimensions: integration, training, equal opportunities, performance evaluation, and smart policies) and (2) external area of marketing (with five dimensions: stakeholders, booking platforms and CRM, marketing plan, digital marketing campaigns, and social media platforms). The study concludes with useful insights and remarks. The generalisability of the results may be limited owning to the partial or not full applicability across all luxury hotel chains. The model still needs to be empirically applied in luxury hotel chains to enrich its robustness, covering a wider spread of four- and five-star luxury hotels. There is a growing potential for researchers, hotel decision makers, and marketing and sales managers and directors to achieve many advantages and benefits from the proposed model, supporting the efforts for ethical marketing theory and practice, such as hotel brand positioning strategies and formulation of more targeted and finely tuned ethical marketing strategies, tactics, and plans. This is the first study to develop and validate a performance evaluation tool of ethical marketing for luxury hotel chains. This pioneering approach extends the scope into ethical marketing because this model has never been used in this area.

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“…Recent research results also point to consultancy as a professional service that helps clients in planning and implementing actions that they come up with (Biech, 2019;Stroh, 2019;Cerruti et al, 2019;da Costa et al, 2020). The role of a consultant is to provide guidance and professional knowledge, while a client is responsible for the goals and vision.…”

Section: Introductionmentioning

confidence: 99%

Career switch

Delić,

Alpeza

2023

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Purpose: This paper examines the consultancy process in small and medium-sized enterprises (SMEs), focusing on consulting entrepreneurs at the beginning of their entrepreneurial career chosen out of necessity due to a terminated long-term employment contract in a public company.Methodology: A qualitative study design was adopted to look into the consultancy process with five new entrepreneurs who participated in a program that combined trainings and consultancy sessions. Text analysis of written feedback from consultants was conducted to understand the challenges entrepreneurs faced and progress they made. Evaluation sheets with closed and open questions were analyzed to explore the effects of the program and the entrepreneur satisfaction with the program. Five years after completing the program, semi-structured interviews were conducted to identify the current status of the entrepreneurial ventures.Results: In this study, the success of the consultancy process was threatened by time constraints and a lack of comprehensive reasoning behind client motivation to become entrepreneurs. These were the most detrimental factors for the client-consultant relationship, which ended up lacking transparency and thoroughness.Conclusion: Research results indicate the importance of consultant’s efforts to contextualize the client’s decision to become an entrepreneur. Investing time in building a client-consultant relationship as well as providing long-term follow-up support proved to be crucial to ensuring a positive impact of consultancy support for entrepreneurs starting a new business.

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The Basis for a Constructive Relationship Between Management Consultants and Clients (Smes)

Cited by 7 publications

References 24 publications

Literature Review on Management Consulting Collaboration With Companies While Crafting Strategy

Literature Review on Management Consulting Collaboration With Companies While Crafting Strategy

Ethical Marketing Model for Luxury Hotel Chains: Development and Validation of a Performance Evaluation Tool

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