“…First, the widespread growth and social diversification of undergraduate enrollment due to the expansion of the service sector of the economy (Altbach, Reisberg, & Pacheco, 2012;Altbach, Reisberg, & Rumbley, 2010;Clark, 1997;OECD, 2013;van Vught, 2008). Second, there have been increasing expectations for and pressures on institutions and faculty alike from governments and the public to conduct advanced research in the context of the knowledge society in attempt to achieve or maintain economic development (Altbach et al, 2010;Brennan, 2006;Codling & Meek, 2006;Leisyte, Enders, & De Boer, 2009). …”