The B2C e-Commerce Index of Thailand – A Paradox of Online Penetration

John, Varughese Kizhakkacharuvil

doi:10.2139/ssrn.3246161

Cited by 1 publication

(2 citation statements)

References 7 publications

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“…From a microenvironment perspective, a strand of the literature has developed to advocate that the immediate stakeholders of a business and their perception of E‐commerce does impact their willingness to adopt this approach. For instance, suboptimal perceptions of customers with regards to the confidentiality and privacy of the solution impacts negatively their confidence, which would naturally deter businesses from adopting it (Faloye, 2014; John, 2012; Al Rawabdeh et al., 2012). In addition, Govindaraju et al.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Further, because in Morocco, lower literacy levels are associated with the rural environment (HCP, 2020), the perception of customers in these regions is less favorable towards E‐commerce due to reservations about confidentiality and privacy. This diminished customer confidence is translated into a lower willingness of businesses to adopt the technology (Faloye, 2014; John, 2012; Al Rawabdeh et al., 2012). This shows that there is a major consumer orientation by Moroccan cooperatives, which largely drives their appetite for new technology.…”

Section: Additional Analysismentioning

confidence: 99%

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E‐commerce adoption among Moroccan agricultural cooperatives: Between structural challenges and immense business performance potential

Jabbouri

Bahoum

et al. 2022

Ann Public Coop Econ

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This paper explores the barriers that Moroccan agricultural cooperatives face in adopting E‐commerce and the perceived impact this approach would hae on their business performance. We surveyed 120 Moroccan agricultural cooperatives and interviewed 13 cooperative presidents to collect both quantitative and qualitative data. We use descriptive and inferential statistics including independent t‐tests, One‐way ANOVA and post‐hoc analysis for quantitative data while we use thematic analysis for qualitative analysis. We document that the most important barrier to the adoption of E‐commerce in Moroccan agricultural cooperatives is the lack of information related to the low digital literacy of the cooperatives in question. Further, cooperatives believe that E‐commerce will have the highest impact on their brand image and competitiveness but will have the lowest impact on operating speed. Our results show that the higher the level of digitalization the higher the perceived impact of E‐commerce on business performance of Moroccan cooperatives. Our study provides a basis for understanding the challenges faced by Moroccan agricultural cooperatives in adopting E‐commerce. Our results can be used to craft policies and programs that ease the integration of this segment into the digital ecosystem of Morocco.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Additional Analysismentioning

confidence: 99%