The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z
Michaela Heřmanová,
Kateřina Kuralová,
Michal Prokop
et al.
Abstract:This article addresses the pressing issue of attracting Generation Z to the agriculture sector in the Czech Republic, a vital issue given its crucial role in ensuring food security and sustainability. During demographic changes and declining interest from younger generations to work in agriculture, it is essential to understand and meet the specific needs of this generation. This article examines the alignment between advertised employee benefits and the preferences of Generation Z, offers a new employee benef… Show more
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