The Association Between Dissemination and Characteristics of Pro-/Anti-COVID-19 Vaccine Messages on Twitter: Application of the Elaboration Likelihood Model (Preprint)
Abstract:BACKGROUND
Messages on one’s stance toward vaccination on microblogging sites may affect the reader’s decision on whether to receive a vaccine. Understanding the dissemination of provaccine and antivaccine messages relating to COVID-19 on social media is crucial; however, studies on this topic have remained limited.
OBJECTIVE
This study applies the elaboration likelihood model (ELM) to explore … Show more
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