Victorian artists were remarkably literate; they wrote autobiographies, diaries, and essays and befriended writers and journalists. Writing had become a way to present themselves on the open market and to generate a public image as individuals and collectively within the new professionalism emerging in the century. Letter writing was purposed to solidify and improve artists’ social capital, and their comments were always embedded in social relationships and practices. Thus, artists’ letters reveal much about the artworld structure; its players; and its overlapping spheres of social, economic, and professional identities. Their letters combined frankness with rhetorical pleading and contained their own press releases, studio invitations, and responses to criticism and were often intended for public consumption if used in critics’ reviews. Through letters, artists and critics revealed their reciprocal authority and agency and did not simply reflect the artworld but shaped that world. In their letters, economic gains were sublimated by artists’ desire for fame, Royal Academy acceptance, and a place in art history, then an emerging university discipline, seeking symbolic investments in their reputations and demonstrating that the market is cultural, not just economic. In their letters artists made clear that commodification does not destroy or pollute subjectivity.