The Architecture of Platforms: A Unified View

Baldwin, Carliss Y.; Woodard, C. Jason

doi:10.4337/9781849803311.00008

Cited by 364 publications

(198 citation statements)

References 30 publications

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“…What is important when designing and developing platforms, is to understand the elements that do and do not change across time. This is because it is important considering how these elements are impacted by the choices at a given point (Baldwin & Woodward, 2009) 2) The device they choose to use is often driven by their context: where they are, what they want to accomplish, and the amount of time needed;…”

Section: (…) the Emerging Phenomenon Of Platforms Affects Industrial mentioning

confidence: 99%

The Retail Bank of Tomorrow: A Platform for Interactions and Financial Services. Conceptual and Managerial Challenges

Omarini¹

2018

REM

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Section: (…) the Emerging Phenomenon Of Platforms Affects Industrial mentioning

confidence: 99%

The Retail Bank of Tomorrow: A Platform for Interactions and Financial Services. Conceptual and Managerial Challenges

Omarini¹

2018

REM

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“…Only recently have scholars begun to identify ways of organizing and making sense of this vast literature (Baldwin and Woodard 2010;Gawer 2010). My proposed solution to this situation is an organizational framework that is comprised of three literature streams (or perspectives on platforms): (1) product platforms; (2) industry platforms; and (3) two-sided markets (see Table 1 for an overview).…”

Section: Introductionmentioning

confidence: 98%

Technological platforms

Piezunka

2011

J Betriebswirtsch

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The concept of a platform describes a set of system components that is strongly interdependent with most other system components, and that also codetermines the architecture of the system's outcome. This concept underlies all kinds of technology-based products, collaborations that produce multi-product systems, and transactions between distinct sets of market participants. In this paper, I provide an overview of the growing scientific literature on technological platforms, and also identify three distinct, but related, literature streams: (1) product platforms; (2) industry platforms; and (3) two-sided markets. In doing so, I focus on empirical studies and mathematical models. For each stream, I then go on to describe the type of platform that the stream relates to, review the stream's major studies (sorted by key strategic issues), and summarize and synthesize the overall findings before linking them to organizational theory and highlighting some potential gaps for future examination. In closing, I move to a comparison across streams and identify some currently unexplored aspects of the platform concept.

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“…in the product development, technology management, marketing or industrial economies (Baldwin & Woodard, 2009). Hence, it is initially difficult to find an integrative definition (Sawhney, 1998).…”

Section: Platformsmentioning

confidence: 99%

“…A platform architecture consists on the one hand of long-ranging core components, which only have a small amount of diversity, but therefore a large amount of reusability (Piezunka, 2011). On the other hand it consists of additional components (complements), which feature large diversity, little reusability and can be varied in the short-term (Baldwin & Woodard, 2009 Figure 1. Characterization of platform architectures (Whitney, 2004) …”

Section: Platform Architecturementioning

confidence: 99%

Development of a Morphology for the Description of Business Models for Technology Platforms

Schuh¹,

Ryschka²,

Kohns³

2015

EMR

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The importance of technology platforms as coherent networks of resources, capabilities and competencies is steadily increasing in technology-based companies. The reason is that technology platforms support companies to cope with one of today's most critical organizational complexity topics; that is, the balance between the conflicting priorities of fulfilling the increasing customer demand for individualized innovation while generating company-wide technological synergies. Thus, the business success of technology-based companies can be affected to a significant extent by the development of technology platforms and a consistent description of their business models. That means describing their structural design, in order to ensure technology platform-related, commercial opportunities. In practice however, the structural design of technology platforms is often poorly described and technology platform-related, commercial opportunities are not fully utilized. The reason is mainly due to the fact that there is no established opinion about a consistent framework, which supports the systematic derivation of the constitutional and configurable dimensions of a technology platform. Therefore, in this paper we develop a morphology that defines and characterizes the dimensions of technology platforms, in order to enable the description of business models in the context of technology platforms.

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The Architecture of Platforms: A Unified View

Cited by 364 publications

References 30 publications

The Retail Bank of Tomorrow: A Platform for Interactions and Financial Services. Conceptual and Managerial Challenges

The Retail Bank of Tomorrow: A Platform for Interactions and Financial Services. Conceptual and Managerial Challenges

Technological platforms

Development of a Morphology for the Description of Business Models for Technology Platforms

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