The archaeologist king: Paul of Greece and Greek heritage tourism (1952–54)
Vasileios Balaskas,
Antonis Kourkoulakos
Abstract:During the early post-war period, American economic intervention in Greece played a central role in transforming the country’s classical past into a modern tourist asset. As a result, Greek institutions and investors used ancient monuments to create the necessary infrastructure for the emerging tourist movement. The Greek monarchy actively participated in this modernization process by engaging in cultural experiences, which aimed to transform Greek heritage into a desirable tourist product for the western camp… Show more
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