2012
DOI: 10.1177/0018726711424322
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The appropriated language: Dominant stories as a source of organizational inertia

Abstract: This article suggests that by regarding the semantics of storytelling, we are able to explore how dominant stories influence and may contribute to organizational inertia. Using data from two change projects in large Scandinavian companies, it is shown that in the negotiation of meaning those stories that display semantic fit with the dominant story are perceived as more convincing, while those stories that lack this attribute appear oxymoronic and fail to have an impact. As a result, the organization is only a… Show more

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Cited by 68 publications
(74 citation statements)
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References 53 publications
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“…Organizations typically rely on procedural logics rather than consequential ones, and well-established procedures create obstacles to organizational change (Cyert andMarch 1963, Nelson andWinter 1982). The content of organizational memory-procedures, scripts, discourse, routines, and shared organizational culture-provides the source of inertia (Gilbert 2005, van der Steen 2009, Naslund and Pemer 2012. The more extensive the content, the stronger the inertial pressure.…”
Section: Existing Explanationsmentioning
confidence: 99%
“…Organizations typically rely on procedural logics rather than consequential ones, and well-established procedures create obstacles to organizational change (Cyert andMarch 1963, Nelson andWinter 1982). The content of organizational memory-procedures, scripts, discourse, routines, and shared organizational culture-provides the source of inertia (Gilbert 2005, van der Steen 2009, Naslund and Pemer 2012. The more extensive the content, the stronger the inertial pressure.…”
Section: Existing Explanationsmentioning
confidence: 99%
“…Here, at the outset of the Special Issue, we offer a brief introduction to each with the Special Issue agenda in mind. Näslund and Pemer's (2012) work provides a stark warning that our sensemaking is circumscribed by the stories that we tell, and shows how in organizational settings dominant stories marginalize deviant storytellers and restrict people's scope for action. Cunliffe and Coupland (2012) show how sensemaking and organizing occurs not in the abstract but is embodied, and how felt experiences and associated emotions and sensory knowing are integral to it.…”
Section: Towards Generative Simplexitymentioning
confidence: 99%
“…Actors may also rely on dominant stories within their field to make sense of events in ways conducive to inertia (Näslund and Pemer, 2012). Moreover, sensemaking processes often relate to modes of self-legitimation, in which the actor tends to interpret successful events in ways which overstate her/his individual contribution, while the individual's role is downplayed in unsuccessful events (Maclean et al, 2012).…”
Section: Sense-making and The Construction Of Meaningmentioning
confidence: 99%