2016
DOI: 10.3758/s13423-016-1032-7
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The appropriacy of averaging in the study of context effects

Abstract: Models of human decision-making aim to simultaneously explain the similarity, attraction, and compromise effects. However, evidence that people show all three effects within the same paradigm has come from studies in which choices were averaged over participants. This averaging is only justified if those participants show qualitatively similar choice behaviors. To investigate whether this was the case, we repeated two experiments previously run by Trueblood (Psychonomic Bulletin & Review, 19(5), 962-968, 2012)… Show more

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Cited by 59 publications
(84 citation statements)
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“…Very few participants produce all three effects within a single experiment, even though most people show the effects in isolation (Trueblood, Brown, & Heathcote, 2015). There are also large individual differences in the strength and co-occurrence of the effects (Liew, Howe, & Little, 2016). Thus, simply relying on a checklist of effects misses important aspects of the psychological phenomena being explored, and mischaracterizes the behavior for which an explanation is sought.…”
Section: Example 2: Context Effects In Decision Makingmentioning
confidence: 99%
“…Very few participants produce all three effects within a single experiment, even though most people show the effects in isolation (Trueblood, Brown, & Heathcote, 2015). There are also large individual differences in the strength and co-occurrence of the effects (Liew, Howe, & Little, 2016). Thus, simply relying on a checklist of effects misses important aspects of the psychological phenomena being explored, and mischaracterizes the behavior for which an explanation is sought.…”
Section: Example 2: Context Effects In Decision Makingmentioning
confidence: 99%
“…However, this inability lacks nomothetic validation (Lamiell, 1998;Liew, Howe, & Little, 2016;Shanteau, 1985;Weiss, 2007). That is, it might be that participants produced different patterns of factorial curves that averaged out to a set of parallel curves, with some participants actually being able to judge brightness ratios.…”
Section: Brightnessmentioning
confidence: 99%
“…Other plausible estimates might lead to other beliefs and preferences. However, we speculate that different estimates would not affect the patterns of internal consistency, unless they greatly changed the relative locations of the alternatives in the choice set [33].…”
Section: Discussion and Policy Implicationsmentioning
confidence: 93%