“…Rural tourism development based on information technology (IT) has been discussed thoroughly in various research papers, regarding the changes in rural tourism offer under the influence of IT (Pena and Jamilena, 2010;Ruiz-Molina et al, 2010;Polo Pena et al, 2011;Polo Pena et al, 2013;Simkova, 2013;Evans and Parravicini, 2005;Kumar, 2020;Zhu and Shang, 2021), the IT-based sustainable development of rural tourism (Mitchell and Hall, 2005;Andreopoulou et al, 2014), the promotion of rural tourism services through IT channels (Clarke, 2005;Bethapudi, 2015), as well as the IT acceptance by rural residents (Gan et al, 2016;. However, the specific analysis of mobile technology usage in rural tourism has been done rarely (Kim et al, 2012;Kazmina et al, 2021;Wang, 2021).…”