“…The spread of management ideas, or management fashions as some call them (e.g., Abrahamson, 1996aAbrahamson, , 1996b, has become an issue of interest to many scholars (e.g., Alvarez, 1998;Benders et al, 1998;Czarniawska andSevón, 1996, 2005;Fink, 2003;Gill and Whittle, 1992;Lervik and Lunnan, 2004;Love and Cebon, 2008;Mazza and Alvarez, 2000;Moore and Brown, 2006;Ponzi and Koenig, 2002;Ryan and Hurley, 2004;Sahlin-Andersson and Engwall, 2002a;Scarbrough and Swan, 2001;Sturdy, 2004;Swan et al, 2001;Thomas, 2003). Since so many academics see management ideas in terms of fashion, or analyse the spread of management knowledge from a fashion perspective, it could be claimed that management fashion per se has become a fashion (ten Bos, 2000;Clark, 2004;Örtenblad, 1999).…”