The Application of Sports Technology and Sports Data for Commercial Purposes

Abstract

Contemporary professional football (and sports) entities have embraced technology and data to boost sporting quality. However, this development has gone beyond the playing field as technology and data also start to play a larger role in improving business performances in the football (sports) industry. This chapter looks into how technology and data in the form of sports tracking systems, cf. based on (but not totally limited to) the case of the ZXY sports tracking system, are capable of helping to translate improved sporting performances into enhanced business performances. The intensified commercialization in football from technology and data takes fandom to new heights and bring about new revenue generating opportunities. However, harnessing the increased amounts of data is associated with technical challenges and financial and human resource constraints. In some instances, the context of applying 'big data' in football is still premature. Therefore, the technology and data implementation in professional football needs to undergo a qualification process to secure that the applied data co-exists with a context of competent knowledge-sharing, individual and organizational learning in order to positively develop sporting and business performances.

The Role of Emergent Technologies in the Dynamic and Kinematic Assessment of Human Movement in Sport and Clinical Applications

“…Recognition of group activity aims to understand each participant's action and how they interact in a group context. Tracking group activity in sports has several practical applications, such as evaluating team strategy [267].…”

Digital Literacy 5.0 to Enhance Multicultural Education

“…This balance is crucial for maintaining the essence of sportshuman performance and potentialwhile leveraging technological advancements to optimize training and performance (393). Coaches and sports scientists must be adept at navigating this intersection, ensuring that technology serves as a tool for enhancement rather than a replacement for fundamental training principles (394).…”

Sporda Fair Play ve Empati

“…Bu faktörleri Cortsen ve Rascher (2018), teknoloji ve veri ışığında, Şekil 1'deki teorik model ile açıklamaktadır. Bu modele göre, sportif performans ile gelen ilgi; paydaşlar yoluyla büyümekte ve artık kendi kendini besleyebilen bir mekanizmaya dönüşmektedir (Cortsen ve Rascher, 2018). Kıvılcımı ateşleyen sportif performans olsa da kıvılcımı aleve dönüştürmeyi başaran ve belli bir düzen ile hareket edebilen her bir spor örgütü, futbol endüstrisi içinde kendi yerini sağlamlaştırabilecek mali yapıya ulaşabilecektir.…”

“…Kıvılcımı ateşleyen sportif performans olsa da kıvılcımı aleve dönüştürmeyi başaran ve belli bir düzen ile hareket edebilen her bir spor örgütü, futbol endüstrisi içinde kendi yerini sağlamlaştırabilecek mali yapıya ulaşabilecektir. Bunun için de sürekli değişen sportif rekabet ortamında, veri ve teknoloji, katalizör işlevine sahiptir (Cortsen ve Rascher, 2018).…”