The Application of Quality Function Deployment in Car Seat Industry

Abstract

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Deployment (QFD) was implemented for the analysis. The research used total sampling or complete enumeration. So, the sample size was the same as the population size. Based on calculations using the QFD method, it shows that the seat option has the highest percentage of technical requirements in the car seat industry around 27,39%. The second factor is material about 25,94%, and the third factor is the damping characteristic about 19,17%. For continuous quality improvement in the future, a lot of customer needs regarding the seat car need to be developed.

Customer-Focused Aircraft Seat Design: A Case Study With Ahp-QFD

“…Indeed, QFD has been used to improve the comfort and ergonomics of driver seats (Fahma et al, 2015), aircraft seats (Bekiaris, 1999), to reduce rearward space intrusion in aircraft seats (Koh, 1999), to compare different concepts in aircraft seats (Teo, 1999), for development of seat cushions with temperature control (Malkiewicz, 2011), to predict seat comfort (Amer, 2012), for development of vertical passenger seats (Dasuki & Romli, 2018), for designing car seats (Mat et al, 2020;Purba et al, 2020), in aircraft seat attachment systems (Kimball et al, 2020), and design of configurable seat track systems (Sun et al, 2021). Then, AHP-QFD was used to prioritize sensor performance characteristics of automotive seats (Haroglu et al, 2016), to design tractor seats (Hridoy et al, 2020), and to identify key passenger needs for seats (Yang et al, 2021).…”