The Application of IoT on Consumer Behaviour and Decision-Making Process

Abstract

The Internet of Things (IoT) is developing as a substantial tool in information technology. It can potentially enhance the efficiency and convenience of human life. This proposal presents a review of recent experimental studies that suggested applications of the Internet of Things (IoT) on consumer behaviour and decision-making processes. The studies have done review research in the domain of the IoT to measure or observe the consumer decision-making process. I believe there are still research gaps in this field. Several studies can present an understanding of the possible applications of IoT in marketing to sense potential consumer purchasing behavior and components of the decision-making process in detail.

Pengaruh Implementasi Internet of Things Terhadap Pengambilan Keputusan Bisnis Pada Perusahaan Teknologi di Jakarta

“…Selain itu, perangkat yang mendukung IoT memungkinkan pengambilan keputusan yang proaktif melalui analisis prediktif dan algoritme pembelajaran mesin, yang mengantisipasi tren, pola, dan potensi gangguan dalam lingkungan bisnis (Eigner & Stary, 2023;Sharma et al, 2023). Dengan memanfaatkan data yang dihasilkan IoT, perusahaan dapat meningkatkan proses pengambilan keputusan dan mencapai hasil yang lebih baik (Khazaei et al, 2022).…”