The Application of AHP Approach for Evaluating Location Selection Elements for Retail Store

Abstract


 
 
 he aims of the study at using AHP (Analytic Hierarchy Process) are two-fold. First, the study aims to determine the relative importance or weight of multiple criteria and its attributes in the decision problem of location selection. The second aim of the study is to identify a location with the highest potential among alternatives for retailers by using a series of criteria and attributes determined. By the means of the AHP method, decision makers put weighted values to the evaluation criteria with respect to the related goal and the attributes with respect to the corresponding criteria. In addition, the priority weight for every location alternative on each criterion and attribute is estimated. The AHP process involves hierarchically structuring decision problem, setting priority weights, establishing a judgment matrix and weight vector, and then ranking the order of location alternatives. To substantiate the feasibility of this standard approach, a case study is conducted with location selection for a clothing store in this study.
 
 

The Prioritization of Clinical Risk Factors of Obstructive Sleep Apnea Severity Using Fuzzy Analytic Hierarchy Process

“…We created questionnaire of AHP using 9-point scale [ 11 – 15 ] ( Table 2 ). The pairwise comparisons between clinical risk factors were performed within each level of OSA severity.…”

QoS‐Based Filters in Web Service Compositions: Utilizing Multi‐Criteria Decision Analysis Methods

“…The AHP methodology, considered as one of the most reliable MCDA methods (Omkarprasad and Sushil, 2006), was developed and introduced by Saaty (1977) and has been widely used in a plethora of differentiated scientific domains, including applications in fields such as economics, optimal selection between alternatives for banking planning, resource and energy allocations (Akalin et al, 2013;Agarski et al, 2013). As a result of the impact of the methodology in such a wide range of domains, several variations have been proposed in literature, such as the Analytic Network Process (Saaty, 2005) and Fuzzy AHP.…”

Quantitative analytical hierarchy process to marketing store location selection

“…Competition level can be represented by number of competitor's store in the location. Store selection is also influenced by the sellers desire to reach as many consumers as possible (Akalin, et al 2013). That is why the number of potential customer is also considered to be criterion in store location.…”

“…better living conditions [8]. Even, a researcher was suggested parking facilities and located at a street corner to be criteria in location selection [7]. Conflict between criteria has become one of the features in MCDM problems.…”