“…For example, the integration of products and services, such as the iPhone, iOS, and the App Store of Apple, has produced a new business environment for mobile network operators, device manufacturers, and content providers (Basole, 2009;West and Mace, 2010;Kim, 2011). By releasing the Google phone, its Android OS, and the Android Market together, Google has also become a big player in the mobile communications sector (Holzer and Ondrus, 2011).…”