Abstract:Research confirms that entrepreneurial intention plays an important role in the decision to start a new firm. For this reason, it has received a lot of attention from researchers who have studied it from different perspectives, using different variables. The goal of this chapter is to investigate the reasons why some individuals tend more to entrepreneurship than others. By utilizing Schwartz's theory of cultural values as the explaining model, this paper analyzes cultural values in relation to three bipolar d… Show more
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