The SAGE Handbook of International Marketing 2009
DOI: 10.4135/9780857021007.n2
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The Ancient Road: An Overview of Globalization

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“…We respond to renewed calls for identifying which factors facilitate or inhibit globalization while accounting for the multi-level nature of culture (Clark et al, 2009;Fischer et al, 2010;Hitt et al, 2006). Leung et al (2005: 374) emphasized, that "cultural change is intertwined with socio-economic-political variables, and that these contextual variables may also add to, moderate, and/or mediate the effects of culture.…”
Section: The Role Of Psi In Globalization Dynamicsmentioning
confidence: 97%
“…We respond to renewed calls for identifying which factors facilitate or inhibit globalization while accounting for the multi-level nature of culture (Clark et al, 2009;Fischer et al, 2010;Hitt et al, 2006). Leung et al (2005: 374) emphasized, that "cultural change is intertwined with socio-economic-political variables, and that these contextual variables may also add to, moderate, and/or mediate the effects of culture.…”
Section: The Role Of Psi In Globalization Dynamicsmentioning
confidence: 97%